The Players
Caroline Okun, Design Director
Caroline is a versatile design professional with a sharp eye for detail and a deep understanding of design principles, color theory, typography, and composition. She specializes in crafting bold, sophisticated logos, branding materials, marketing collateral, and websites, always tailoring her approach to align with each client’s unique goals. With over 20 years of experience, she has collaborated with a diverse range of innovative brands, including LaunchBio, BioLabs, NC IDEA, CloudFactory, Spoonflower, UNC-Chapel Hill, the NC Department of Justice, and Red Hat.
A Magna Cum Laude graduate of NC State’s College of Design, Caroline holds a BGD in Graphic Design, a BA with Highest Honors in Psychology from UNC-Chapel Hill, and an MA in European Studies: Diversity and Integration from the Katholieke Universiteit Leuven. Passionate about giving back, she has been a dedicated volunteer with Orange County Animal Services as an adoption counselor and mentor since 2014.
capabilities
Brand Strategy
Visual Identity
Logo Creation
Corporate Communications
Annual Reports
PowerPoint Presentations
Website UI and Design
Infographics
Content Strategy
Social Media Design
Style Guidelines
Packaging
Event Design
CLients
